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Data Analytics + Business Intelligence

Technologies, teams, and tools that are smart find the possibilities that propel enterprises forward.

Data Analytics + Business Intelligence | M4YOURS IT

Data that is
as useful as it can be

Data has great power. It aids companies in identifying opportunities and increasing marketing effectiveness. Therefore, it should come as no surprise that corporations are gathering more data than ever.


However, additional data doesn't always result in insightful knowledge that can be put to use.If you are unable to distinguish between signal and noise and extract the insights that will improve your marketing performance, then the story of your data collecting is one of the missed opportunities.


M4YOURS promotes marketing success by incorporating context into data to encourage reasoned action. We establish the groundwork for wiser strategic decisions by gathering and visualizing data, assembling cross-disciplinary marketing teams, and collaborating with data scientists.

Our Data Analytics Process

Our Data Analytics Process

Any successful marketing campaign runs on data, which is also how success is evaluated. As a result, any marketing interaction with M4YOURS must include data collection, analysis, and reporting.

  • Analytics Set-up

    We collect and bring together all available data so we can make maximum use of it. We ensure website analytics are properly set up and tracking the right goals and conversions.

  • Data Visualization + Reporting Framework

    Together, we decide upon KPIs that measure progress against your defined goals and objectives, and ensure that we’re set up to track those KPIs. We typically set up a marketing dashboard to make it easy to measure progress, using tools such as Power BI, Google Data Studio, or Tableau.

  • Reporting + Iteration

    Keyword research gives us invaluable data about the specific terms users are using to search, and the volume of searches for those terms.

  • Effective teamwork.

    It’s great to uncover fixes that can give you a bump in the rankings, but our true value comes from being an organic marketing partner.

  • A business mindset.

    We believe there’s no longer a bright line between search and organic marketing. If you can find it through search, we think of it through the lens of search – from social media, to customer reviews, to sites where you’re talked about.

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